About Us

Dark & Witchy Jewellery, Occult Pins & Patches, Magical Crystals & Sterling Silver Rings. Independent Store, Female Operated.Est 2014. Gothenburg based. Global shipping. Read our story here…

What we believe

Our Philosophy

“Blasphemy! How can you sell both Pagan trinkets, Viking jewellery, Christian crosses as well as symbols of Satan?!”

We are firm believers in the power of the mind: your ability to make your own choices, to embrace aesthetics and symbolism that gives you strength and appeals to you. In disregard to common beliefs and man-made, (often male) rules and religions!

We aspire to bring you empowering jewellery & accessories that are easy to wear, giving you instant attitude! Drawing inspiration from subcultures, music, mythology, nature, our Nordic pagan past & animal spirits🍂

Who are we?

Our Coven

COVEN noun – a group of witches. Modern-day circle of strong women of different backgrounds and hardships.

Hello, Nice to meet you! We are…

HANNAH

Founder – Admin, Design, Freight, Purchase, Personel, Social Media, SEO, Sales, Customer Service & Order Fulfilment

(Yes, it’s a lot to organize, yes I’m a Virgo 😉 )

About: Do: er, Redhead, Queer, Fierce Feminist, Mixed heritage, an old soul. Ehler Danlos syndrome.

Look: Black, black & black, an army jacket & a few selected jewellery statement pieces.

Stone: Numanite, Onyx & Citrine.

Tune: Speed -, Trash -,  Death- & Black metal.

Band: Primordial, Satyricon, Rotting Christ 

Spirit Animal: Owl

Sacred space: Alone, late at night, a great book, tee or whisky, solitude

Love to hear from you, yes, truly!  I’m the one that packs most of your orders & answers your e-mails. Don’t hesitate to get in touch!

ELINA

Creative Wizard – Design, Social Media Manager, Photo & Videographer

About: Swedish-Finnish Metalhead, Musician & Foodie, Cat mama to Alice & Romeo. Beaten the odds. Survivor. ADHD. Sagittarius.

Look: Velvet flares or denim, a band tee, busloads of jewellery and self-made fringy kimonos

Stone: Onyx, Tiger’s Eye & Clear Crystal Quartz

Tune: Psychedelic rock from the late ’60s and early ’70s, Doom & Heavy Metal

Band: Uncle Acid & the Deadbeats, Iron Maiden, Jex Thoth

Spirit Animal: Cat

Sacred space: Anywhere where my friends are

AMANDA

E-commerce & Social Media Assistant – SEO, Content Production, Sales & Order Fulfilment.

About: Artist, Illustrator and vintage collector. Mother to baby Alva. Creator of our patches. Aries sun, Scorpio Moon.

Look: Brown suede, long sweeping dresses and Turquoise talismans

Stone: Honey Calcite, Turquoise and Jasper

Tune: American folk, Strong female voices from the ’60s & ’70s and anything with good harmonizing

Band: 16 Horsepower, Buffy Saint Marie, Sister Rosetta Tharpe

Spirit Animal: Bison

Sacred space: When wandering thrift stores for hours

Holistic Hella

Our core beliefs

Hellaholics (we) are, as you can see on our coven post, a female-run brand. The brand was born from a dream of providing safe work spaces and opportunities for everyone to thrive and develop together as a group and individually. We want to hold space for everyone, regardless of background, neuro diversities or previous experiences. We firmly believe that work should be a happy place, free from bullying, sexism, racism and bigotry.

Hannah, the brand’s founder, comes from years of experience in the fashion and jewellery industries. Along the way she’s seen good bosses, bad bosses and even “The Devil Wears Prada”-bosses, so the core of Hellaholics is to embrace a workspace with open dialogue, collaborative spirits and space for everyone’s growth. 

We practice what we preach at Hellaholics and not only provide a healthy work environment, but also actively exist as a place for rehabilitation and healing. Hellaholics provides work training opportunities, not to be confused with unpaid internships, we believe in fair pay. For example, Elina, our creative wizard, started her journey out of sick leave on two hours a week. Together we’ve now climbed our way up to Elina working nearly full-time. Not that the hours you work are a testament to your progress as a person, but to thrive in a safe environment and rebuild confidence certainly is!

What we create

Our Assortment

Witchy Trinkets, Bohemian Sterling Silver Rings, Empowering Pins and Patches, Chunky Chains, Magical Crystals & Occult Jewellery!

You may have found us via imagery of pretty sterling silver rings on social media, over the years this has become our signum. Artisan-made with intricate details, created by skilled craftsmen in traditional methods. We work closely with our suppliers to give you beautiful high-quality sterling silver pieces at an affordable price point. Adorned with certified genuine gemstones. 

We support independent pin and patch makers like Nyxturna, Glitter Punk, Pretty in Punk and Mysticum Luna. We are a proud provider of dark and witchy jewellery from the best alternative brands such as Rouge & Wolf, Alchemy Gothic and Restyle.

For everyday wear, we have stocked up on chunky chains in stainless steel. Durable, easy-to-style and allergen-friendly. 

We mix our branded goods with a range of Hellaholics custom-made products: a bespoke patch collection with work from local artists and a range of high quality birchwood jewellery. The latter is designed by us, produced in Finland and inspired by our Nordic pagan past and the occult. Our patches are screen printed by hand with water-based ink without any dangerous chemicals, making it safe for the artisan, you and Mother Earth.

For verified customer reviews about us and our products, please visit: Reviews

Testimonials – we love you darklings!

What they say
about us

Don’t take our word for it, read what our customers say.

Where are Hellaholics from

Our Location

We reside in Gothenburg, Sweden. Yes, for real the goths in Goth – enburg.

Gothenburg is Sweden’s second-largest city. Sweden is an EU country in northern Europe.

Gothenburg is a windy coastal city, with a rough climate and long winters. The weather conditions may be an explanation for why we always are drawn to the dark and mysterious and why this city suits us so well.

Gothenburg has a tradition of industry and trade. It is a working mans city and has one of the largest harbours in northern Europe. It is a non-pretentious city with a vibrant music scene with a lot of live concerts, plentiful vegan food options and inhabitants with a quirky sense of humour. It is the birthplace of the “Gothenburg sound” and has bred metal bands such as Dark Tranquillity, At the Gates, In Flames, Graveyard, Avatar and The Haunted.

It is home.