About Us
Dark & Witchy Jewellery, Occult Pins & Patches, Magical Crystals & Sterling Silver Rings. Independent Store, Female Operated.Est 2014. Gothenburg based. Global shipping. Read our story here…
What we believe
Our Philosophy
“Blasphemy! How can you sell both Pagan trinkets, Viking jewellery, Christian crosses as well as symbols of Satan?!”
We are firm believers in the power of the mind: your ability to make your own choices, to embrace aesthetics and symbolism that gives you strength and appeals to you. In disregard to common beliefs and man-made, (often male) rules and religions!
We aspire to bring you empowering jewellery & accessories that are easy to wear, giving you instant attitude! Drawing inspiration from subcultures, music, mythology, nature, our Nordic pagan past & animal spirits🍂
Who are we?
Our Coven
COVEN noun – a group of witches. Modern-day circle of strong individuals of different backgrounds and hardships.
Hello, Nice to meet you! We are…
HANNAH
Founder – Admin, Design, Freight, Purchase, Personel, Social Media, SEO, Sales, Customer Service & Order Fulfilment
(Yes, it’s a lot to organize, yes I’m a Virgo 😉 )
About: Do: er, Redhead, Queer, Fierce Feminist, Mixed heritage, an old soul. Ehler Danlos syndrome
Look: Black, black & black, an army jacket & a few selected jewellery statement pieces
Stone: Numanite, Obsidian, Citrine
Tune: Speed -, Trash -, Death- & Black metal
Band: Primordial, Satyricon, Rotting Christ
Spirit Animal: Owl
Sacred space: Alone, late at night, a great book, tee or whisky, solitude
Love to hear from you, yes, truly! I’m the one that packs most of your orders & answers your e-mails. Don’t hesitate to get in touch!
CALLE
Master of Metal & Machines – Assistant Admin & Order Fulfillment
About: Engineer by day, headbanging Metalhead by night. Hubby to Hannah, fuelled by caffeine & complex systems. Capricorn sun, Aquarius moon
Look: Black tees, durable denim, a leather cord with a large gem paired with chunky steel chains
Stone: Black Onyx, Sodalite, Smoky Quartz
Tune: Metal, anything with a killer riff & intricate drumming
Band: Metallica, Maiden, Lucifer, Hellacopters to name a few
Spirit Animal: House Cat
Sacred space: Headbanging in unison with thousands under a wall of sound
Holistic Hella
Our core beliefs
Hellaholics (we) are, as you can see on our coven post, a female-run brand. The brand was born from a dream of providing safe work spaces and opportunities for everyone to thrive and develop together as a group and individually. We want to hold space for everyone, regardless of background, neuro diversities or previous experiences. We firmly believe that work should be a happy place, free from bullying, sexism, racism and bigotry.
Hannah, the brand’s founder, comes from years of experience in the fashion and jewellery industries. Along the way she’s seen good bosses, bad bosses and even “The Devil Wears Prada”-bosses, so the core of Hellaholics is to embrace a workspace with open dialogue, collaborative spirits and space for everyone’s growth.
We practice what we preach at Hellaholics and not only provide a healthy work environment, but also actively exist as a place for rehabilitation and healing. Hellaholics provides work training opportunities, not to be confused with unpaid internships, we believe in fair pay.
What we create
Our Assortment
Witchy Trinkets, Bohemian Sterling Silver Rings, Empowering Pins and Patches, Chunky Chains, Magical Crystals & Occult Jewellery!
You may have found us via imagery of pretty sterling silver rings on social media, over the years this has become our signum. Artisan-made with intricate details, created by skilled craftsmen in traditional methods. We work closely with our suppliers to give you beautiful high-quality sterling silver pieces at an affordable price point. Adorned with certified genuine gemstones.
We support independent pin and patch makers like Nyxturna, Glitter Punk, Pretty in Punk and Mysticum Luna. We are a proud provider of dark and witchy jewellery from the best alternative brands such as Rouge & Wolf, Alchemy Gothic and Restyle.
For everyday wear, we have stocked up on chunky chains in stainless steel. Durable, easy-to-style and allergen-friendly.
We mix our branded goods with a range of Hellaholics custom-made products: a bespoke patch collection with work from local artists and a range of high quality birchwood jewellery. The latter is designed by us, produced in Finland and inspired by our Nordic pagan past and the occult. Our patches are screen printed by hand with water-based ink without any dangerous chemicals, making it safe for the artisan, you and Mother Earth.
For verified customer reviews about us and our products, please visit: Reviews
Testimonials – we love you darklings!
What they say
about us
Don’t take our word for it, read what our customers say.
Where are Hellaholics from
Our Location
We reside in Gothenburg, Sweden. Yes, for real the goths in Goth – enburg.
Gothenburg is Sweden’s second-largest city. Sweden is an EU country in northern Europe.
Gothenburg is a windy coastal city, with a rough climate and long winters. The weather conditions may be an explanation for why we always are drawn to the dark and mysterious and why this city suits us so well.
Gothenburg has a tradition of industry and trade. It is a working mans city and has one of the largest harbours in northern Europe. It is a non-pretentious city with a vibrant music scene with a lot of live concerts, plentiful vegan food options and inhabitants with a quirky sense of humour. It is the birthplace of the “Gothenburg sound” and has bred metal bands such as Dark Tranquillity, At the Gates, In Flames, Graveyard, Avatar and The Haunted.
It is home.
