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Large Nyxturna Re-stock!
Back in stock! Can’t get enough of these enchanting occult pins by Nyxturna. There is something really special and empowering about them ✨! A great daily reminder! Fay Nowitz, the creator behind Nyxturna describes her Shield Thyself Pin like this: ”Inspired by gothic archways, ritualistic symbols and ancient cathedrals, the Shield Thyself pin makes a…

The Abyss – A Personal Post
As you may know we have a passion for the dark and occult, when it comes to music Heavy Metal will always have a huge place in our hearts. The day before yesterday we had the pleasure of meeting Maya, owner of the Abyss. The Abyss is a local rock club here in Gothenburg, Sweden….

The cats behind the brand
Alice– the stubborn black goddess. Cats are more than just cute creatures. It is believed that cats have occult powers and can sense auras too. I have 2 mysterious friends. They guide me through life, gives me inspiration and happiness. For all you fellow cat lovers out there, cats never strike a pose that isn’t…
GIRL CRUSH: NATTSKIFTET
Massive crush on this talented artist, Swedish illustrator Nattskiftet (the nightshift). Need to go and buy some of her prints to hang on the studio wall. Check out her shop here: http://nattskiftet.tictail.com/ Spara Spara
Sacred Geometry from Restyle
New Sacred Geometry jewellery from Restyle! As someone who always has been enchanted with retile skin these eye-catching pieces make my heart skip a beat 🙂 Sacred Geometry necklace ????????????. FREE shipping within the EU ✈️

My Journey
Hi! You may have seen my face (or my cats) on Hellaholics social media. I’m Elina, a Hellaholics employee, an inked metalhead, cat mama to Alice & Romeo, 29 years old and living in Gothenburg, Sweden with my fiancé. I have decided to speak openly about my unorthodox professional journey in hope that in…