Summer Solstice – 30% discount to celebrate the light!

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The summer solstice, also known as midsummer, occurs when a planet’s rotational axis on either its northern or its southern hemisphere, is most inclined toward the star that it orbits. Aka the time of the year with the most light- the longest day and shortest night. This year it is today, Wednesday 21/7 2017. Midsummer (high summer) is celebrated within this week, ranging from the 20th to the 25th.  It is at time of the year associated with major festivities here in the North, when you gather with friends and family and celebrate, often with pagan heritage and in a celebration of light and fertility.  Talking about fertility, if you are non Swedish –  open up a new window and google “midsommar stång”.

Do you see it? :). True story – swedes dances around a large flower dressed pole, shaped as a d**k. Does not get more pagan does it :D.

 

While we do not have any flower dressed poles in sight we have a lot of light shiny beautiful crystal quartz jewellery, so to celebrate the light (lets leave the fertility part to the Vikings shall we) we offer a 30% discount code on ALL crystal quartz items in store .

Simply add a crystal quartz item to you cart, then use coupon code “midsummer” at checkout.

Glad Midsommar!

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Give Away Winner: Natcha!

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Raven beauty, Natalie, 27 from Trollhättan, Sweden is our latest give away winner.

The price was a pentagram concho choker set and the witch circle ring collection from us, see image below by Natalie.

 

The competition was held together with our favourite re-seller Add9.se . Anders, from Add9 gifted a rad pentagram bikinit top from Disturbia, perfect for summer and a black beach bag from Darkside.

Follow us on Instagram for a chance to win your own set of occult goodies, more competitions coming soon!

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Summer Vibes!

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How do you keep your dark aesthetics when its getting hotter outside? Me, I tend to want to hide in a freezer all summer, being the grump goth hiding in the shadow, cursing the heat and shying away from the sun (well a part from summer nights, thats a different story, then you can be out doors, staying awake late and go for long walks listening to music).  But if you are unlike me and like the sun, we have some goodies still in store for you, example this black skimpy mini dress with open back, perfect to pair with killer platforms and your favourite black hat.

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SPRING CLEANING!

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Time for a spring cleaning! Use code “sunny” at checkout for 30% off on all items! Discount code is only valid between 28/5 and 30/5 2017.  Help us clean up and make space for more magical goods.

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Serpent snakes ring back in stock!

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Two of our best-selling serpent snakes ring are now re-stocked. The Serpent is one of the oldest and most widespread mythological symbols. The word is derived from Latin serpens, a crawling animal or snake. Snakes have been associated with some of the oldest rituals known to humankind and represent dual expression of good and evil.

Mystical serpent snake ring. Antique silver coloured. About 4cm high.

 

Historically, serpents and snakes represent fertility or a creative life force. As snakes shed their skin through sloughing, they are symbols of rebirth, transformation, immortality, and healing.

 

Spellbinding serpent snake ring with a beautiful milky white cat-eye stone in the shape of a full moon. Antique silver coloured.

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Louise Lace Choker

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“When a witch embodies self-love, her energy becomes magnetic and her sense of possibility becomes contagious.” ✨ . Mesmerizing shoot by @tavujesus in our black lace choker

Extensions chain at the back to adjust to a length that suits your neck. Nickel Free.

Close up lace pattern.

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Amethyst Wrap Choker

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Close-up on this seasons new amethyst wrap chokers. An easy to style choker model and an up to date way to always carry good energies with you. Amethyst crystals are known for their healing properties, helps in relieving stress and increasing calmness, boosts self esteem and increases spiritual and intuitive awareness. Who does not need that kind of boost in today’s society 🙂

Raw amethyst stones. Vegan suede cord. Nickel Free.  Easy to style, wrap it around your neck or tie it into a knot and let the ends hang down. 

 

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Aurora Borealis

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Have you seen the stunning contributions on this years NYX Nordic Face Awards? We love spotting these magical looks on social media. The first theme this years was Northern Lights – Aurora Borealis. Which of course is right up our alley, love seeing this typical Northen fenomena translated to make-up.  Image above: Marte  https://www.instagram.com/glitterbubblegum_/

Tobias Åberg
Aurora Borealis is an incredible light show caused by collisions between electrically charged particles released from the sun that enter the earth’s atmosphere and collide with gases such as oxygen and nitrogen. The lights are seen around the magnetic poles of the northern and southern hemispheres. Here are some of our favourites – the talent of these girls are surreal!

Evelina Forsell: https://www.instagram.com/evelina.forsell/

Making Hell: https://www.instagram.com/makinghell/


Sara Nilsson: https://www.instagram.com/bysaranilsson/

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